Mail recipients have choices, too. Some consumers do not want to receive unsolicited mail. If a consumer wishes to explore their opt-out options, they should visit https://dmachoice.thedma.org/. DMAChoice.org is a consumer portal developed by the Direct Marketing Association that houses MPS (Mail Preference Service), the 36 year old DMA service that enables consumers to express their preferences regarding the suppression and, more recently, the modification of direct mail marketing solicitations. DMAChoice is a direct marketing community service free online to consumers.
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