What is personalization or mail merge?

In the World of Mail, personalization most often refers to using mail merge, or variable data, fields in the body of your mail piece to make it more specific to each recipient on your list.  For instance, merge fields often include Name so that your mail can be directed to Dear Carly, Dear Antoinette, and Dear Anita instead of the more basic "Dear Customer". Click2Mail Mailing Online Pro has a robust mail merge feature that's easy to use.