Learn more about direct marketing before you execute your first direct mail campaign via Click2Mail.
What are PURLs? PURLs are unique web addresses specifically created for each recipient of your direct mail piece. They typically include the recipient's name or a unique code, making them feel special...
You can use EDDM to achieve carrier route saturation. EDDM is delivered to every house on a route without a mailing list. Alternatively, if you need to target recipients more selectively, you can also...
Click2Mail does not do email marketing....
You can create drip campaigns by scheduling your mail jobs to complete on specific days. Scheduling occurs in the shopping cart before you submit your jobs. Jobs can be scheduled up to 120 days in adv...
Direct mail response rates differ, depending heavily on the accuracy of the mailing list, the offer on your mailpiece and the creative. According to most sources, including this article that cites a J...
After you've sent your direct mail, you need to track your responders and add them to your house list. Your house list is a list of past and current customers. Update the list as soon as possible to...
Saturation Mailing is the process of sending one piece of mail to everyone located in a USPS ZIP Code. Click2Mail sells saturation mailing lists. Please contact Click2Mail customer support for additio...
There are certain fonts that are better for printed direct mail pieces. These fonts are known as serif fonts. Serif fonts have feet on the bottom of the letters. The feet on the bottom of the letters ...
Studies have shown that black ink on white paper is more easily read by people. The table below shows you how different ink colors on white paper were rated....
There's a difference! Direct Marketing is used to generate an immediate inquiry or order. Advertising is used to build image, loyalty or awareness. The purchase or order is delayed. ...